Now in its 5th year, PIFFCON has cemented itself as the premier gathering for haze connoisseurs, breeders, and culture enthusiasts — even earning a feature in Forbes for its impact on the scene. Hosted at BKLoft26 in Brooklyn, this year's event is bigger than ever.
With a highly engaged audience, limited VIP experiences, and a community-driven atmosphere, PIFFCON offers brands a unique opportunity to connect with the most dedicated and influential voices in the culture.
Piffcoast Farms
Special access & enhanced promotion to thousands of highly engaged attendees.
Distinguished positioning amongst 60+ licensed, auxiliary, local & national brands.
Brand exposure across our owned & partnered social — influencers, artists & celebrities.
VIP activations & direct networking with industry leaders and tastemakers.
Additional credibility as an established name in the NYC culture scene.
A branded recap video shared across our pages & partners (250K+ followers).
Share the floor with High Times — our official Media Sponsor — for national coverage & added credibility.
Growers and extractors from across the country compete for the title. Each entry is a $155 value and includes a GA ticket.
Top-shelf haze genetics judged on the finest expression of the strain.
Best flower grown commercially — the everyday excellence category.
Concentrates & carts competing on purity, flavor and craft.
A brand-new 2026 category honoring the legendary Sour Diesel lineage.
Sour D concentrates take the stage for the first time in 2026.
All eyes on the stage as champions take home trophies & prizes — sponsored by you.

Since 1974, High Times has been the world's most recognized voice in cannabis culture — and the home of the legendary Cannabis Cup. Newly revived under RAW Rolling Papers founder Josh Kesselman and fresh off its first-ever New York Cannabis Cup, the brand reaches millions of fans worldwide.
As PIFFCON's official Media Sponsor, High Times will provide editorial coverage of the event and curate a dedicated lounge on the floor — bringing national press, cameras, and the culture's most influential voices through our doors.
A marquee media name pulls bigger crowds and walk-ups to the entire event.
National coverage puts every brand on the floor in front of High Times' audience.
Sharing a room with an iconic name elevates the credibility of everyone involved.
Press, content & a curated lounge make PIFFCON a must-attend destination.
Sponsor PIFFCON and you're not just at an event — you're sharing the floor with one of the most recognized names in cannabis. That proximity is the leverage. The cameras, the coverage, and the crowd High Times draws lift every brand standing beside them.
From the moment guests arrive, your brand is part of the experience — across every touchpoint we control.
LED screens & the main stage award ceremony
VIP step-&-repeat — influencer photo reach of 500K+
VIP lanyards, giveaway bags & printed banners
Custom flyers & reels across our pages and partners
Don't see your fit? Custom packages are built to your budget & goals — including standalone competition-category sponsorships.
Looking to fit a specific budget & goal? A custom package could be perfect for you. Let's build it together.