Now in its 5th year, PIFFCON has cemented itself as the premier gathering for haze connoisseurs, breeders, and culture enthusiasts — even earning a feature in Forbes for its impact on the scene. Hosted at BKLoft26 in Brooklyn, this year's event is bigger than ever.
With a highly engaged audience, limited VIP experiences, and a community-driven atmosphere, PIFFCON offers brands a unique opportunity to connect with the most dedicated and influential voices in the culture.
Piffcoast Farms
Special access & enhanced promotion to thousands of highly engaged attendees.
Distinguished positioning amongst 60+ licensed, auxiliary, local & national brands.
Brand exposure across our owned & partnered social — influencers, artists & celebrities.
VIP activations & direct networking with industry leaders and tastemakers.
Additional credibility as an established name in the NYC culture scene.
A branded recap video shared across our pages & partners (250K+ followers).
Growers and extractors from across the country compete for the title. Each entry is a $155 value and includes a GA ticket.
Top-shelf haze genetics judged on the finest expression of the strain.
Best flower grown commercially — the everyday excellence category.
Concentrates & carts competing on purity, flavor and craft.
A brand-new 2026 category honoring the legendary Sour Diesel lineage.
Sour D concentrates take the stage for the first time in 2026.
All eyes on the stage as champions take home trophies & prizes — sponsored by you.
From the moment guests arrive, your brand is part of the experience — across every touchpoint we control.
LED screens & the main stage award ceremony
VIP step-&-repeat — influencer photo reach of 500K+
VIP lanyards, giveaway bags & printed banners
Custom flyers & reels across our pages and partners
Don't see your fit? Custom packages are built to your budget & goals — including standalone competition-category sponsorships.
Looking to fit a specific budget & goal? A custom package could be perfect for you. Let's build it together.